Our SEO Service offering includes:
An Analysis of Your Business, Target Markets & Competition
Having a broad sense of your business, market and what your competition is doing online is a crucial first step.
By first understanding your business goals, we'll be able to align your SEO campaign with your business targets from the onset.
Assessing your competition will help us learn about their strengths and weaknesses in keyword strategy, site architecture, content, links, social media, and various other competitive tactics.
We can then capitalize on the things they aren't doing so well and identify different opportunities to better aid your SEO campaign.
Keyword Research, Selection & Implementation
Keyword research is a crucial foundational aspect of creating a sound SEO strategy.
It involves researching and understanding the words and language your target audience is using to find your products, services, and other information related to your business online.
This insight allows us to begin identifying issues and focusing on high-opportunity areas, allowing you to see positive results.
Website Optimization (On-site SEO)
In essense there are two major phases in search engine optimization - On site and Off site SEO.
The 1st phase entails the things we can control on your website. It involves optimizing areas like user experience, URL structure, page titles, meta descriptions, heading tags, keyword use in content, site maps, internal linking, images, site speed, crawlability, etc.
By reviewing and fine-tuning the things we can control on your site, we'll be making big progress towards higher rankings, more traffic, and eventually more revenue.
Strategic Link Building & Networking (off-site SEO)
The other major phase is off-site SEO which primary entails strategically acquiring incoming links from other websites.
Natural backlinks from relevant, authoritative websites are seen as 'votes' or 'endorsements' for your website. The more higher quality back links you have the more likely you are to rank at the top of search engine results pages.
Search engines like Google are very sensitive to the kind of links pointing to your website. Therefore, we only recommend you engage in white-label link building methods - those that strictly adhere to search engine guidelines and follow best practices.
Tracking, Measuring and SEO growth
In SEO, measurements are critical to success. Tracking results helps us evaluate whether or not our SEO efforts are producing the desired results and to identify opportunities for improvement.
We implement tracking systems to measure multiple metrics depending on the nature of your business.
This will help us answer questions such as how many sales, signups, or downloads resulted from SEO. The number of unique visitors, the amount of time they're spending on your site, how they're engaging with your content, among other data.